I am a pragmatic dreamer. I like to turn vision into tangible success.

I’m a Brand & Digital Designer working at Creative Director level, designing intelligent, emotionally driven systems for global brands.

Of Italian-Ecuadorian origin, I grew up travelling with my parents across Latin America, Africa, and Asia. As a third culture kid, I learned to find home in diversity — a nomadic upbringing that became a crash course in storytelling, empathy, and creativity, and continues to shape how I think and design.

Over the years, I’ve led projects across finance, luxury, and lifestyle. I began my career in Milan, designing for fashion, art, and design magazines — an experience that shaped my eye for composition, typography, and visual storytelling.

I later moved to London, where I worked across aviation and global media — including leading the post-merger rebrand at NetJets, the pioneer of private aviation and a Berkshire Hathaway company, and directing integrated brand campaigns at the Financial Times’ in-house content agency for global clients across finance, technology, lifestyle, and culture.

Today, I work independently and with select agencies as a freelance creative consultant, helping organisations articulate their voice and design coherent, scalable visual systems across platforms.

Principles that guide my work

Highlights

Selected Clients & Collaborations