Client: InsiJets.

Sector: private jets.

Project type: brochure and card redesign.

Role: art direction, design.

Year: 2019.

Background: InsiJets is a fully independent consulting company in private aviation with a business model based on Live Market Pricing and floating fleet, acting as a sole point of contact for all private jet needs. There were two design briefs to tackle: the redesign of their 'Introduction to InsiJets' brochure and their 'InsiJets Card'.

Challenge: the challenge laid in translating InsiJets’ sophisticated services into compelling visual designs that engage a discerning audience. The redesign needed to differentiate InsiJets in the competitive private aviation sector while communicating its unique selling points, such as Live Market Pricing. Balancing luxury with accessibility and ensuring a cohesive visual identity across both the brochure and the card added complexity to the project.

Objective: the primary objective was to enhance InsiJets' brand identity through a comprehensive redesign of their 'Introduction to InsiJets' brochure and the 'InsiJets Card.' The new designs aimed to convey the company's unique value proposition in private aviation, highlighting its personalised service and innovative pricing models.

By incorporating modern aesthetics, high-quality imagery, and clear messaging, the goal was to create materials that resonate with clients and showcase InsiJets as a trusted partner for their private jet needs.