Role
Art Direction · Editorial Design · Visual System & Typography
Client
Xerjoff Perfumes
Project
Xerjoff Magazine — a quarterly luxury lifestyle publication spanning perfumery, art, design, music and
fashion.
Context
Xerjoff is an Italian luxury fragrance house renowned for rare ingredients and meticulous
craftsmanship. The magazine
functions as a brand-owned editorial platform, extending Xerjoff’s world beyond the product through
long-form
storytelling, visual culture, and collectible print design. Each issue spans 160 pages and is
published in Italian,
English, and Russian.
Objective
To define and maintain a distinctive editorial design language that reflects the brand’s refinement,
artistry, and
attention to detail — translating the sensorial richness of Xerjoff’s fragrances into a tactile,
immersive print
experience that remains consistent across themes, languages, and editions.
Audience
International luxury consumers and culturally engaged readers with an interest in perfumery, art,
design, and
high-end lifestyle.
Deliverables
Quarterly print magazine · Cover design · Complete interior layout system · Typographic hierarchy ·
Art direction
across photography and illustration.
