Client: Xerjoff Perfumes.

Project type: cover and layouts.

Role: art direction, design.

Type of publication: perfumes, art and design magazine.

Frequency: quarterly.

Year: 2015-19.

Background: Xerjoff is an Italian luxury brand offering distinctive fragrances composed of the finest ingredients, in exquisite packaging. I have been art directing and designing covers and page layouts of this quarterly publication since 2014. The magazine has 160 pages filled with articles about perfumes, music, design, art and fashion. It is translated from Italian into English and Russian.

Challenge: to balance the brand's luxurious image with widespread audience appeal. Crafting sophisticated aesthetics that captivate readers requires attention to translation and cultural nuances. Each issue must produce visually stimulating layouts that embody the essence of diverse themes—ranging from perfumes to art and design—while ensuring creativity keeps the content fres

Objective: the primary objective is to elevate the Xerjoff brand through high-quality, visually appealing magazine covers and layouts that reflect the brand's artistry and distinctive fragrances. Each issue aims to create an immersive experience, inviting readers into the luxurious world of Xerjoff.

This involves developing a cohesive design language that resonates with luxury lifestyles and highlights the passion for perfumes, art, and culture. Importantly, the magazine pages will include beautiful photography and illustrations, alongside well-written articles that engage and inform readers.