Client: IM London X Elegant Resorts.
Project type: website redesign.
Role: art direction, UX & UI design, branding.
Agency: imlondon.co.uk.
Year: 2016.

Background: Usability-wise the focus was to simplify and rationalise the structure of the current website and its usability. Design-wise the approach was to create a lifestyle look+feel, making use of bold typography, updating the current corporate and accent colours and integrating bespoke photography and video to keep the audience engaged.