Much wow coming…
About me

I focus on branding, advertising, and digital experiences.

My work connects strategy with beauty.

Single Image Single Image

Originally from Ecuador and Italy, I grew up as a tiny globetrotter, living and travelling with my parents across Latin America, Africa, Asia, and Europe. My nomadic upbringing was like a crash course in diversity, storytelling, and the power of creativity.

I started my career in Milan in the 2000s, working as an editorial designer for Kult and Muse fashion magazines.

In 2008 I relocated to London. I joined NetJets — a private aviation company owned by Warren Buffett's Berkshire Hathaway — as Head of Design. Here, I spearheaded a post-merger rebranding, global advertising campaigns, and event collateral. Subsequently, for six years, I worked as Art Director and UX/UI Lead at the Financial Times' in-house content agency. I had the opportunity to lead marketing campaigns, branding projects, and content hubs, delivering results to clients such as Amazon Web Services, BlackRock, Google Cloud, Piaget, Richard Mille + Ferrari, Singapore Tourism Board, and The Macallan, to name a few.

Since January 2023, I have been a freelance creative director at IM design agency. I lead brand development and packaging projects for a diverse range of clients — both large and small, including start-ups — within the commercial aviation (check out the recent project for Global Airlines), hospitality, and most recently healthy beverage sectors.

I am also a mentor at the University of Westminster, helping graduates with their initial steps in the creative industries.

This particular website serves as my personal index showcasing also unexplored territories beyond commercial design work. Serving as an index of my other passions, the content spans across digital art, jewelry design, music, NFT, and sneaker design.

I am a pragmatic dreamer. I like to turn vision into tangible success. Got an idea? Let's work together!

Selected brands I have worked with

  • Financial Times x Ahlem Eyewear, Amazon Web Services, American Express, Auriens, Baker Hughes, BlackRock, Boston Consulting Group, BMW, Brunello Cucinelli, Coutts, Credit Suisse, DBS Bank, EDP, Fabergé, Google Cloud, GSK, Iberdrola, Invest Qatar, Kaspersky, Krug, La Prairie, Laurent-Perrier, Lombard Odier, Michael Kors, Mitsubishi Heavy Industries, Morgan Stanley, NTT, Patek Philippe, Piaget Watches, Ping An Group, PWC, Rabobank, Richard Mille + Ferrari, Saint Laurent, Saudi Tourism Authority, Singapore Tourism Board, Smurfit Kappa, Switzerland Tourism, The Macallan, UBS, Xinhua, Zenith Watches

    IM Agency X Birchwood Park Golf & Country Club, British European Aviation, Cathay Pacific, Enness Global Finance Brokers, Elegant Resorts, Global Airlines, Land Union Hotels, Luisen Residenz am Zeuthener See, In Motion Food, Searcys, Strategia Data Science, The Hollies, Wyck Hill House

    Graff Diamonds
    Anasaea
    FigLeaves.com
    InsiJets
    Kult magazine
    Liz Earle Beauty
    Muse magazine
    Made magazine
    NetJets
    Prestige Magazine
    Ralph&Russo
    RCS, Rizzoli Corriere della Sera
    The Body Shop
    Xerjoff Perfumes

Working experience

  • Freelance Creative Director
    IM agency
    2023 — PRESENT, London
  • Art Director (in-house content agency)
    Financial Times
    2016 - 2022, London
  • Head of Design
    NetJets — A Berkshire Hathaway Co.
    2013 - 2016, London + New York
  • To view more please visit my LinkedIn profile

Highlights

  • 2023, USA — ArtBoxy @ Red Dot Miami
    Digital artwork featured in the exhibition of curated gallery-only contemporary art fair during Miami Art Week
  • 2023, Switzerland — Prestige magazin
    "Die Künstliche Revolution" — September Issue
    Digital artwork featured on the magazine's cover and Internal Pages
  • 2018, USA — 15th Annual Gramercy Institute Financial Marketing Strategy Awards
    Financial Times X UBS
    Transact.ft.com won ‘Best Global Creative Strategy’ award in the Corporate category as well as overall ‘Best in Class’ award
  • 2018, UK — DigiDay Awards
    Financial Times X Auriens
    'Later Life Stories', (Series I-III), received two nominations for “Best Use of Native Advertising” and “Best Branded Content Series”
  • 2016, USA — Appleton U360 Design Competition
    Winning project for 'excellence in communication, design, and execution of projects'.
    NetJets 50th Anniversary book (Limited Edition)
  • 2012, UK — CoverJunkie.com
    Covers of 'Spell Magazine' France featured on the website
  • 2007 + 2009, Luxembourg — Colophon Magazine Symposium
    Work selected for the ‘Layouts’ category
  • 2005, Lebanon — International Typo-Graphic Conference
    Work selected for the ‘Graphic Design’ section of the exhibition
  • 2005, Italy — DHD Magazine, DDE Edizioni
    Why not? Neverland Hotel Architecture and interior design project, Sens-O-room, Bubble of wellness, a hotel room with no budget restrictions (p. 135)

Language skills

  • Italian
    Spanish
    English
    French

Interests

  • AI
    Art
    Design
    Languages
    Luxury and Craftsmanship
    Music
    Philosophy
    Photography
    Science
    Technology
    Tennis and basketball junkie

Fun facts

  • I grew up travelling with my parents from the age of six months. Thanks to this, I have had the privilege of living in more than 10 countries across Latin America, Africa, Asia, and Europe. Each country, each experience, each community taught me something valuable.

    I am an unassuming music lover with great curiosity and appreciation for different types of genres and technology. I am also a verified Spotify artist . I believe music gives a soul to the Universe and is also a superkraft!

Personal projects

  • I have a section on my website dedicated to my Personal projects. it's called Personal index. I believe they are a cornerstone of creative growth, discovery and an excellent way to put something out in the world that is entirely your own.

I build meaningful experiences through the synergy of art, design, and tech.

01
“For the past six months, Gian and I worked closely together on a number of pitches for luxury clients. He brought his art direction skills to a range of pre-sale materials, whether that was a moodboard that outlined the visual identity of a campaign, or mock-ups to help illustrate our idea. I always enjoyed his cool, calm demeanour and the evident interest and experience he has in the lux sector. He's a great collaborator that I'd highly recommend.”
Pip Usher - Luxury Content Director
Financial Times
“Gianfranco is a smart, proactive designer, art director and colleague with a good sense of how to manage the needs of creative and the commercial clients. From commissioning world-class photographers to developing a strong sense of a project's visual identity and art directing, he always pushes to achieve the best results.”
Ravi Mattu - Deputy Asia News Editor
Financial Times
“Gian and I have worked closely over numerous projects for the last two years. A creative genius in his field who likes to push boundaries with each project. We have worked with a majority of luxury clients who have praised him for his eye-catching designs. He pays a lot of attention to detail and has a very good understanding of UX.”
Niv Suresh - Senior Web Developer
Financial Times
“I have had the privilege to collaborate with Gian for the past six years on a variety of projects and can confidently say that Gian is an exemplary Art Director who is always willing to go the extra mile and get fully involved from start to finish. Whether it is Luxury or FinTech, Gian’s creativity results in unique immersive experiences with excellent data to back it up and very happy stakeholders.”
Alexander Kozlowski - Web Developer
Financial Times
“When the FT introduced branded content to their range of commercial opportunities, six years ago, Gian was hired to oversee the development of its identity. Since then, he has been responsible for the ideation of countless campaigns, winning praise from stakeholders and clients alike. I've always admired Gian's attention to detail, and his ability to capture the essence of our advertisers' brands. His innate good taste reflects in his particular predisposition towards luxury campaigns. I wish Gian all the best in his career, and I look forward to seeing more of his work in the future."
Paola Handley - Head of Creative Services
NetJets
“As the head of copy at NetJets, I was Gian’s counterpart on the Brand & Creative team for 2.5 years, and we worked very closely and productively together on numerous large-scale projects. He was a pleasure to work with, always promoting open communication to attain the best result. And although the bulk of NetJets’ business lies in the US, Gian worked effectively with team members in all different cities, including managing direct reports in New York.”
Jeremy Dubert - Head of Copy
NetJets
“Certainly when you consider design you want a great eye for detail, the ability to extend a unique imprint of beauty and functionality to each project. Gian brings all of this but also a good understanding of the purpose and end result that design needs to accomplish as a key compliment of good customer messaging and experience. Gian is also a gifted team member with a strong sense of relationship building and in managing other creatives.”
Polo Aristoy - VP Brand & Creative
NetJets
“Gian has impressed clients with his classy design and also with his consistent and timely communication skills. He pays very close attention to detail until he achieves the desired effect. Working as part of a team, it was essential for Gian to be capable of interacting with different people, and using different software packages on a regular basis.”
Liz Whiu - Managing Director
IM London
“I was fortunate to work with Gian when I was a copywriter and he was a designer at Liz Earle. It was quickly clear that he was a talented, experienced creative with plenty of ideas and great attention to detail. I found him approachable, positive and very easy to work with. I consider him to be a lateral thinker, and one who will always go above and beyond to get the job done to a high standard.”
Kirsty Doolan - Copywriter
Liz Earle Beauty
“Gian is a dedicated and passionate designer, and I've had the pleasure of collaborating with him on a number of digital campaigns over the last three years at the FT. He gives very clear art direction and is one of those people everyone wants to work with. Gian is commercially driven and brings bucket loads of creative ingenuity to campaigns with innovative concepts and beautiful design solutions. I look forward to hopefully working together again very soon.”
Emma Hicks - Design Director
Longitude