Client: MAG.

Sector: publishing.

Project type: cover, page layout, and product design

Role: design and art direction.

Type of publication: fashion, art and design magazine.

Frequency: quarterly.

Year: 2006-08.

Background: Muse magazine is a Milan-based global quarterly bilingual publication that delves into fashion, art, music, and design, celebrating contemporary creativity and showcasing emerging talents. With a focus on innovative storytelling, Muse inspires readers through thought-provoking articles and stunning imagery. My role involved designing all aspects of the publication, including cover layouts, interior pages, and marketing materials. Collaborating closely with editors, photographers, and writers, I ensured a cohesive visual identity that reflects the magazine’s ethos. By incorporating the latest trends in design, Muse positions itself as a vital platform for modern artistic exploration and cultural dialogue within the creative community.

Challenge: maintaining a consistent high-end aesthetic across print and digital platforms whilst responding to evolving fashion trends.

Objective: to create visually appealing and engaging materials that effectively communicated the brand identity and attracted a high-end readership.

Deliverables: Magazine cover and interior page layouts; printed handouts given away at the entrance of every venue during the Milan Fashion Week; website design; quarterly e-newsletters; and conceptual design for a new magazine display stand.