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RM UP-01 Ferrari

Richard Mille + Ferrari

Project type: branded content, digital display, ads and social media.
Role: art direction, UX & UI design.
Web development: Niv Suresh.
Digital design: Giulia Monterrosa.
Digital producer: Kate Armstrong.
Year: 2022.

Client: Financial Times X Richard Mille and Ferrari.
Project title: Performance as an indicator of style.
Key objective: craft a distinctive, refined, and engaging narrative that highlights the remarkable partnership between Richard Mille and Ferrari, resulting in the creation of the RM UP-01 Ferrari timepiece.
Target audience: HNWI, HTSI luxury & lifestyle readers, and watch enthusiasts in Europe.
Approach: research > brand experience > brand activation and roll out.
Deliverables: one-page scrolling website that is responsive and optimised for various devices, digital display ads for, and social media assets for different platforms. The website features videos, a 360° product gallery, an interactive experience showcasing the inside and outside of the watch, and an article highlighting the distinctiveness and opulence of the watch.
Campaign duration: one month.

Results: 9K+ page views, 8.5K+ visits, 85+ avg attention time (sec), 70% avg scroll depth, 8K+ total unique users, 3.5M+ marketing impressions, 18K+ marketing clicks, and 20.5K+ social engagements.

Richard Mille's Mind Map
Richard Mille's Page Loader
Richard Mille's Homepage
Richard Mille's Video
Richard Mille's Chapter
Single Image
Richard Mille's Explore The Watch Section
Richard Mille's Watch 360 Gallery
Richard Mille's Mobile Version
Richard Mille's Mobile Version
Richard Mille's Social Media
Richard Mille's Digital Display Ads
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Financial Times X Zenith

Master of chronographs