Client: Financial Times X Zenith Watches.

Project title: Master of chronographs.

Project type: branded content hub, digital display ads, and social media.

Role: art direction, motion graphics, UI & UX design.

Web development: Niv Suresh & Alexander Kozlowski.

Digital design: Giulia Monterrosa.

Digital producer: Kate Armstrong.

Year: 2022.

Challenge: the campaign launch was planned to align with the 'Watches & Wonders' fair in Geneva, and there was a stringent two-week timeline for the design and development of the project. Additionally, the campaign had the secondary objective of enhancing the performance of Zenith's previous 2019 campaign.

Objective: craft a distinctive, refined, and engaging narrative that highlights the story of Zenith's innovative design, craft and heritage.

Target audience: C-Suites and business decision-makers world-wide.

Approach: research > brand experience > brand activation and roll out.

Deliverables: a bespoke, responsive, and adaptable single-page scrolling website, along with developing digital display ads for ft.com and social media assets for various platforms. The website showcases two videos, a podcast series featuring three of Zenith's key testimonials, an article, and an animation that highlights the exceptional and luxurious features of their chronographs.

Campaign duration: one month.

Results: 30K+ page views, 8.5K+ visits, 50+ avg attention time (sec), 3K+ video and audio engagement, 25K+ total unique users, 5.1M+ marketing impressions, 18K+ marketing clicks to Zenith website, and 2.5K+ social engagements.