Role
Art Direction · Experience Strategy
Client
Financial Times × Zenith Watches
Project
Master of Chronographs — branded content campaign launched for Watches & Wonders (Geneva).
Context
Conceived and delivered against a compressed two-week launch window, with a clear mandate to
outperform Zenith’s 2019 benchmark campaign, the
experience
translates Zenith’s innovation, craft, and heritage into an editorial-led digital journey.
Objective
Define and deliver a refined, high-attention digital narrative designed to elevate brand perception,
increase consideration, and drive qualified engagement at scale.
Audience
Global C-suite executives and senior business decision-makers.
Deliverables
A bespoke, single-page digital experience operating as the central narrative hub of the campaign,
supported by a coordinated ecosystem of high-impact display formats and social executions across
Financial Times
platforms. The experience integrated long-form editorial content, video, audio, and motion-led
storytelling,
engineered for scalability, responsiveness, and performance optimisation.
Team
Development — Niv Suresh, Alexander Kozlowski
Digital Design — Giulia Monterrosa
Digital Producer — Kate Armstrong
Year
2022
Results
The campaign delivered sustained, above-benchmark performance across
attention, engagement, and brand interaction metrics, significantly
exceeding benchmarks set by Zenith’s previous initiative. The experience generated sustained user
attention,
high-quality traffic, and meaningful interaction across content formats, while driving substantial
visibility and
referral activity to Zenith’s owned platforms.
Key outcomes: included 30K+ page views, 25K+ unique users, 8.5K+ visits, average attention times exceeding 50 seconds, 3K+ video and audio engagements, 5.1M+ marketing impressions, 18K+ qualified clicks to the Zenith website, and 2.5K+ social engagements.
Strategic experience framework mapping Zenith’s luxury heritage and pioneering design principles into a cohesive digital narrative.
Visual exploration of precision engineering, mechanical innovation, and craftsmanship.
Perspectives from Zenith brand ambassadors on what it means to be the “Master of Chronographs.”
Paid and organic social executions extending reach beyond the content hub.
High-impact display placements driving traffic to the branded content experience.
