The objective of this branded content digital campaign was to
tell the story of The Macallan's extraordinary whisky 'The Red
Collection'.
Targeted to C-Suites and business decision-makers in both
Europe and Asia the campaign was released in two versions:
English and Chinese. The main deliverables for this project
were: a responsive bespoke one page scroller website, digital
display ads for ft.com and social media assets for the various
platforms.
The website includes a hero video, an interactive gallery and
an article about The Macallan's luxurious products.
See it live.






