Role
Art Direction · UX/UI Design
Client
Financial Times × The Macallan
Project
The Red Collection — a premium branded editorial experience celebrating The Macallan’s most revered
whisky range.
Context
Developed for the Financial Times and released across Europe and Asia, the campaign explored The
Macallan’s deep
relationship with time, heritage, and craftsmanship. The experience translated the brand’s physical
rarity and
storytelling into a refined, digital-first editorial format.
Objective
To tell the story of The Red Collection through an elevated digital narrative — balancing editorial
depth,
cinematic motion, and product reverence — while reinforcing The Macallan’s positioning at the pinnacle
of luxury
whisky.
Audience
C-suite executives and senior decision-makers across Europe and Asia, with a strong affinity for
luxury,
craftsmanship, and heritage-led brands.
Deliverables
Bespoke one-page scroller website · Hero video · Interactive gallery · Editorial article · Digital
display
advertising on ft.com · Social media assets (English and Chinese).
Team
Development — Abhi Markan · Alexander Kozlowski
Illustration — Javi Aznarez
