Client: Financial Times X The Macallan
Project type: branded content, digital display ads, and social
media
Role: art direction, UI & UX design
Web development: Abhi Markan & Alexander Kozlowski
Illustrator: Javi Aznarez
Objective: tell the story of The Macallan's exceptional whisky
'The Red Collection'
and its profound reverence for time, tradition, and expertise in craftsmanship.
Target audience: C-Suites and business decision-makers in both
Europe and Asia. The campaign was released in two versions:
English and Chinese.
Deliverable: a responsive bespoke one page scroller website,
digital
display ads for ft.com and social media assets for the various
platforms. The website includes a hero video, an interactive gallery
and an article about The Macallan's luxurious products.
Campaign duration: one month.
