Client: Financial Times X The Macallan.
Project type: branded content, digital display ads, and social
media.
Role: art direction, UI & UX design.
Web development: Abhi Markan & Alexander Kozlowski.
Illustrator: Javi Aznarez.
Year: 2021.
Key objective: tell the story of The Macallan's exceptional whisky
'The Red Collection'
and its profound reverence for time, tradition, and expertise in craftsmanship.
Target audience: C-Suites and business decision-makers in both
Europe and Asia. The campaign was released in two versions:
English and Chinese.
Deliverable: a responsive bespoke one page scroller website,
digital
display ads for ft.com and social media assets for the various
platforms. The website includes a hero video, an interactive gallery
and an article about The Macallan's luxurious products.
Campaign duration: one month.
See it live
![The Macallan's Homepage](img/projects/the-macallan/the-macallan_9.webp)
![The Macallan's Homepage](img/projects/the-macallan/the-macallan_2.webp)
![The Macallan's Homepage on Mobile](img/projects/the-macallan/the-macallan_1.gif)
![The Macallan's Chinese version of the Homepage on Mobile](img/projects/the-macallan/the-macallan_3.webp)
![The Macallan's Image Gallery](img/projects/the-macallan/the-macallan_4.gif)
![The Macallan's Social Media Campaign](img/projects/the-macallan/the-macallan_5.webp)
![The Macallan's Social Media Campaign](img/projects/the-macallan/the-macallan_7.webp)
![The Macallan's Digital Display Ads on ft.com](img/projects/the-macallan/the-macallan_6.webp)