The objective of this branded content digital campaign was to tell the story of The Macallan's extraordinary whisky 'The Red Collection'.

Targeted to C-Suites and business decision-makers in both Europe and Asia the campaign was released in two versions: English and Chinese. The main deliverables for this project were: a responsive bespoke one page scroller website, digital display ads for ft.com and social media assets for the various platforms.

The website includes a hero video, an interactive gallery and an article about The Macallan's luxurious products.

See it live.