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The Red Collection

Advertising + UI & UX
Project type: branded content, digital display ads, and social media
Role: art direction, UI & UX design
Web development: Abhi Markan & Alexander Kozlowski
Illustrator: Javi Aznarez
Year: 2021

Client. Financial Times X The Macallan

Key objective. Tell the story of of The Macallan's exceptional whisky 'The Red Collection' and its profound reverence for time, tradition, and expertise in craftsmanship.

Target audience. C-Suites and business decision-makers in both Europe and Asia. The campaign was released in two versions: English and Chinese.

Deliverables. A responsive bespoke one page scroller website, digital display ads for ft.com and social media assets for the various platforms. The website includes a hero video, an interactive gallery and an article about The Macallan's luxurious products.

Campaign duration. One month.

See it live.

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