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The Red Collection

Advertising + UI & UX
Client: Financial Times X The Macallan
Project type: branded content, digital display ads, and social media
Role: art direction, UI & UX design
Web development: Abhi Markan & Alexander Kozlowski
Illustrator: Javi Aznarez
Year: 2021

The objective of this branded content digital campaign was to tell the story of The Macallan's extraordinary whisky 'The Red Collection'.

Targeted to C-Suites and business decision-makers in both Europe and Asia the campaign was released in two versions: English and Chinese. The main deliverables for this project were: a responsive bespoke one page scroller website, digital display ads for ft.com and social media assets for the various platforms.

The website includes a hero video, an interactive gallery and an article about The Macallan's luxurious products.

See it live.

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