Loading, please wait…
Project Header Image

The Red Collection

Advertising + UI & UX
Client: Financial Times X The Macallan
Project type: branded content, digital display ads, and social media
Role: art direction, UI & UX design
Web development: Abhi Markan & Alexander Kozlowski
Illustrator: Javi Aznarez
Year: 2021

The objective of this branded content digital campaign was to tell the story of The Macallan's extraordinary whisky 'The Red Collection'.

Targeted to C-Suites and business decision-makers in both Europe and Asia the campaign was released in two versions: English and Chinese. The main deliverables for this project were: a responsive bespoke one page scroller website, digital display ads for ft.com and social media assets for the various platforms.

The website includes a hero video, an interactive gallery and an article about The Macallan's luxurious products.

See it live.

Single Image
Single Image
Single Image
Single Image
Single Image
Single Image
Single Image
Next Project Image
Financial Times X Singapore Tourism