Client. Financial Times X The Macallan
Key objective. Tell the story of The Macallan's exceptional whisky
'The Red Collection'
and its profound reverence for time, tradition, and expertise in craftsmanship.
Target audience. C-Suites and business decision-makers in both
Europe and Asia. The campaign was released in two versions:
English and Chinese.
Deliverables. A responsive bespoke one page scroller website, digital
display ads for ft.com and social media assets for the various
platforms. The website includes a hero video, an interactive gallery
and an article about The Macallan's luxurious products.
Campaign duration. One month.
See it live.







