Role
Art Direction · UX/UI Design
Client
Financial Times × Singapore Tourism Board
Project
Singapore Reimagined — a branded editorial hub exploring how Singapore is redefining the future of
travel.
Context
In response to global disruption in travel, Singapore Tourism Board partnered with the Financial Times
to
reposition the country as a forward-looking, resilient destination. The campaign highlighted
innovation,
culture, and reinvention through the voices of influential local tastemakers.
Objective
To articulate a new vision for travel — one rooted in safety, creativity, and personal transformation
—
while reinforcing Singapore’s positioning as a global hub for business, culture, and innovation.
Audience
Global C-suite executives and senior decision-makers with a strong interest in future-focused travel,
culture, and business.
Deliverables
Bespoke responsive content hub · Digital display advertising on ft.com · Two editorial videos ·
Social media assets.
Team
Development — Alexander Kozlowski
