The objective of this digital campaign was to reach and
connect with a HNW female audience in Asia — with focus on
China — and raise awareness of Piaget Gala watch using a
human-centric storytelling approach and positioning the watch
as an icon for successful women.
We created a series of three video interviews which tell the
reflective, engaging and inspiring stories of some of the
world’s most successful women such as Chen Man, Constance Wu
and RAD (Carineh Martin & Arianne Phillips).
The main deliverable for this project was a responsive bespoke
one-page scroller website which included interactive hoverable
photographs of the celebrities, cinematic transitions
(parallax) to introduce each video and an article reflective
of the era of female empowerment. A social media and
advertising campaign were also devised to promote this project
from the launch and throughout.