Client. Financial Times X Piaget.
Project type: branded content, video, digital display ads, and social media.
Project title: Extraordinary Women.
Role: photography art direction, UX & UI design.
Web development: Niv Suresh.
Year: 2021.

Key objective: to reach and connect with a female audience and raise awareness of Piaget Gala watch using a human-centric storytelling approach and positioning the watch as an icon for successful women.
Target audience: HNW female audience in Asia.
Approach: research > brand experience > brand activation and roll out.
Deliverables: a dynamic and personalized single-page scrolling website was developed, featuring a responsive design and bilingual functionality. The website incorporates interactive hoverable photographs and cinematic transitions (parallax) to introduce a compelling series of three video interviews. These interviews share the reflective, engaging, and inspiring stories of some of the world's most successful women, including Chen Man, Constance Wu, and RAD (Carineh Martin & Arianne Phillips). In addition to the website, an article was written to further highlight the project and its impactful narratives. Furthermore, a comprehensive social media and advertising campaign was devised to promote the project from its launch and throughout its duration.
Campaign duration: one month.