Client. Financial Times X Piaget.
Project title. Extraordinary Women.
Key objective. To reach and
connect with a female audience and raise awareness of Piaget Gala watch using a
human-centric storytelling approach and positioning the watch
as an icon for successful women.
Target audience. HNW female audience in Asia.
Approach. Research > brand experience > brand activation and roll
Deliverables. A dynamic and personalized single-page scrolling website
was developed, featuring a responsive design and bilingual functionality. The website incorporates
interactive hoverable photographs and cinematic transitions (parallax) to introduce a compelling
series of three video interviews. These interviews share the reflective, engaging, and inspiring
stories of some of the world's most successful women, including Chen Man, Constance Wu, and RAD
(Carineh Martin & Arianne Phillips). In addition to the website, an article was written to further
highlight the project and its impactful narratives. Furthermore, a comprehensive social media and
advertising campaign was devised to promote the project from its launch and throughout its
Campaign duration. One month.