Client: Financial Times X BMW Series 4 Coupé.
Project type: branded content hub.
Role: art direction, UX & UI design.
Year: 2021.

Key objective: to create an aspirational lifestyle narrative, emphasising the car's style and sportiness, while leveraging the influence of Instagram personalities in diverse, appealing locations across the UK.
Target audience: professionals with established careers, financial stability, and a keen interest in maintaining an active and stylish lifestyle.
Deliverables: a responsive bespoke hub, digital display ads for ft.com and social media assets for the various platforms.
Campaign duration: one month.