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The Growth Evolution

Advertising + UI & UX
Client: Financial Times X IDA
Project type: branded content hub
Role: art direction, UI & UX design
Web development: Niv Suresh
Thought ledership research: Longitude
Video production: AlphaGrid
Year: 2021

This is a high-profile campaign for leaders to spark conversations on the evolution of growth across IDA’s priority sectors.

The hub features proprietary research, video storytelling, photo essays hosted on FT.com, showing how leaders are meeting the big strategic challenges of our time. Targeted to a UK and European audience of C-Suites and business decision-makers.

See it live.

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