Client:
Financial Times X BlackRock.
Project type:
Branded content campaign.
Role:
Art direction, UX & UI design.
Web development:
Niv Suresh.
Country: United Kingdom.
The challenge:
to highlight BlackRock's focus on affordability,
temperature alignment frameworks, and data-driven impact
measurement. There was also a tight three-week timeline for
the design, and development of the hub, which needed to be
ready for COP26.
Objective:
develop a compelling and unique storyline that showcases
BlackRock's efforts towards promoting sustainable energy.
Target audience:
professional and Retail Investors, and opinion former
across the EMEA.
Approach:
research > brand experience > launch > evaluation
& optimisation.
Deliverables:
a responsive and adaptive bespoke hub, hero video, digital
display ads, a 3d gallery, and social media assets for the
various platforms.
Campaign duration:
one month.
Results: 29K+ page views, average attention time 47s, average video view duration 1:30m+, 5K+ visits, 25K+ unique users, 3K+ video engagement, 1.7M+ marketing impressions, 4.4K+ marketing clicks to BlackRock's website, and 680+ social engagements.











