Client: Financial Times X BlackRock.
Project type: Branded content campaign.
Role: Art direction, UX & UI design.
Web development: Niv Suresh.
Country: United Kingdom.
Year: 2021.
The challenge: to highlight BlackRock's focus on affordability,
temperature alignment frameworks,
and data-driven impact measurement. There was also
a tight two-week timeline for the design, and development of the hub, which needed to be ready for
COP26.
Key objective: develop a compelling and unique storyline that
showcases
BlackRock's efforts towards promoting sustainable energy.
Target audience: professional and Retail
Investors, and opinion former across the EMEA.
Approach: research > brand experience > launch > evaluation &
optimisation.
Deliverables: a responsive and
adaptive bespoke hub, hero video, digital display ads, a 3d gallery, and
social media assets for the various platforms.
Campaign duration: one month.
Results: 29K+ page views, average attention time 47s, average
video view duration 1:30m+, 5K+ visits, 25K+ unique users, 3K+ video engagement, 1.7M+ marketing
impressions, 4.4K+ marketing clicks to BlackRock's website,
and 680+ social engagements.
