Client: Financial Times X BlackRock.
Project type: Branded content campaign.
Role: Art direction, UX & UI design.
Web development: Niv Suresh.
Country: United Kingdom.

The challenge: to highlight BlackRock's focus on affordability, temperature alignment frameworks, and data-driven impact measurement. There was also a tight three-week timeline for the design, and development of the hub, which needed to be ready for COP26.
Objective: develop a compelling and unique storyline that showcases BlackRock's efforts towards promoting sustainable energy.
Target audience: professional and Retail Investors, and opinion former across the EMEA.
Approach: research > brand experience > launch > evaluation & optimisation.

Deliverables: a responsive and adaptive bespoke hub, hero video, digital display ads, a 3d gallery, and social media assets for the various platforms.

Campaign duration: one month.

Results: 29K+ page views, average attention time 47s, average video view duration 1:30m+, 5K+ visits, 25K+ unique users, 3K+ video engagement, 1.7M+ marketing impressions, 4.4K+ marketing clicks to BlackRock's website, and 680+ social engagements.