Client: Financial Times X BlackRock
Project type: branded content hub
Role: art direction, UI & UX design
Web development: Niv Suresh
Video production: AlphaGrid
The website's main objective was to highlight BlackRock's
initiatives on green energy: how to make it affordable,
partnering with emerging economies in the transition to net
zero, building temperature alignment frameworks for investment
solutions and the importance of data in measuring impacts of
green finance projects.
The campaign was targeted to Professional and Retail
Investors, and opinion former across the EMEA.
The main deliverables for this project were: a responsive and
adaptive bespoke hub, digital display ads for ft.com and
social media assets for the various platforms.