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The Journey To Net Zero

Advertising + UI & UX
Client: Financial Times X BlackRock
Project type: branded content hub
Role: art direction, UI & UX design
Web development: Niv Suresh
Video production: AlphaGrid
Year: 2021

The website's main objective was to highlight BlackRock's initiatives on green energy: how to make it affordable, partnering with emerging economies in the transition to net zero, building temperature alignment frameworks for investment solutions and the importance of data in measuring impacts of green finance projects.

The campaign was targeted to Professional and Retail Investors, and opinion former across the EMEA.

The main deliverables for this project were: a responsive and adaptive bespoke hub, digital display ads for ft.com and social media assets for the various platforms.

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