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Amazon Web Services

Client: Financial Times X Amazon Web Services.
Project type: branded content.
Role: art direction and UX/UI design.
Web development: Niv Suresh.
Country: United Kingdom.
Year: 2022.

Key objective: craft a distinctive, refined, and engaging narrative that showcases how, even in the face of economic, social, and cultural disruptions that pose challenges for all companies, the most tenacious businesses rely on data to uncover solutions from within.
Target audience: startups, large enterprise, government agencies' decision-makers.
Approach: research > brand experience > brand activation and roll out.
Deliverables: a website that is responsive and optimized for various devices; it includes a video, an infographic, and article that explore effective ways to promote employee growth.
Campaign duration: one month.

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