Client:
Financial Times X Amazon Web Services
Project type:
branded content
Role:
art direction and UX/UI design
Web development:
Niv Suresh
Country: United Kingdom
Objective:
craft a distinctive, refined, and engaging narrative that
showcases how, even in the face of economic, social, and
cultural disruptions that pose challenges for all companies,
the most tenacious businesses rely on data to uncover
solutions from within.
Target audience:
startups, large enterprise, government agencies'
decision-makers.
Approach:
research > brand experience > brand activation and
roll out.
Deliverables:
a website that is responsive and optimized for various
devices; it includes a video, an infographic, and article
that explore effective ways to promote employee
growth.
Campaign duration:
one month.
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