Client. Financial Times X AWS.
Key objective. Craft a distinctive, refined, and engaging narrative
that showcases how, even in the face of economic, social, and cultural disruptions that pose
challenges for all companies, the most tenacious businesses rely on data to uncover solutions
from within.
Target audience. Startups, large enterprise, government agencies' decision-makers.
Approach. Research > brand experience > brand activation and roll
out.
Deliverables. A website that is responsive and
optimized for various devices; it includes a video, an infographic, and article that explore effective
ways to promote employee growth.
Campaign duration. One month.
See it live.
