Client: Financial Times X Amazon Web Services

Project type: branded content

Role: art direction and UX/UI design

Web development: Niv Suresh

Country: United Kingdom

Objective: craft a distinctive, refined, and engaging narrative that showcases how, even in the face of economic, social, and cultural disruptions that pose challenges for all companies, the most tenacious businesses rely on data to uncover solutions from within.

Target audience: startups, large enterprise, government agencies' decision-makers.

Approach: research > brand experience > brand activation and roll out.

Deliverables: a website that is responsive and optimized for various devices; it includes a video, an infographic, and article that explore effective ways to promote employee growth.

Campaign duration: one month.

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