Client: Financial Times X Google Cloud
Project type: branded content hub
Role: art direction
Web development: Weiyu Tang
3D implementation: Kunst Matrix
Project title: Smart Tech

Background: business resilience through smart use of data can positively impact the bottom line.

Objective: to highlight how Google Cloud's observational data and technology can enable smarter business decisions and better investments as well as drive sustainable business transformation, considering current and future environmental challenges.

Deliverables: three stories with infographics and videos, digital display ads for ft.com, a sustainability-focused 3D exhibition, and social media assets for the various platforms.

Campaign duration: one month.

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