Client: Financial Times X Google Cloud
Project type: branded content campaign
Role: art direction
Web development: Weiyu Tang
Video production: AlphaGrid
3D exhibition: Kunst Matrix
The website's main objective was to highlight how Google
Cloud's observational data and technology can enable smarter
business decisions and better investments as well as drive
sustainable business transformation, considering current and
future environmental challenges.
The main deliverables for this project were: three stories
with infographics and videos, digital display ads for ft.com,
a sustainability-focused 3D exhibition, and social media
assets for the various platforms.