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Smart Tech

UI & UX
Client: Financial Times X Google Cloud
Project type: branded content campaign
Role: art direction
Web development: Weiyu Tang
Video production: AlphaGrid
3D exhibition: Kunst Matrix
Year: 2022

The website's main objective was to highlight how Google Cloud's observational data and technology can enable smarter business decisions and better investments as well as drive sustainable business transformation, considering current and future environmental challenges.

The main deliverables for this project were: three stories with infographics and videos, digital display ads for ft.com, a sustainability-focused 3D exhibition, and social media assets for the various platforms.

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Financial Times

Channels.ft.com