Client: Financial Times X Google Cloud.
Project type: branded content hub.
Role: art direction.
Web development: Weiyu
Tang.
3D implementation: Kunst Matrix.
Year: 2022.
Project title: Smart Tech.
Background: business resilience through smart use of data
can positively impact the bottom line.
Key objective: to highlight how Google
Cloud's observational data and technology can enable smarter
business decisions and better investments as well as drive
sustainable business transformation, considering current and
future environmental challenges.
Deliverables: three stories
with infographics and videos, digital display ads for ft.com,
a sustainability-focused 3D exhibition, and social media
assets for the various platforms.
Campaign duration: one month.
See it live
