Client: Financial Times.
Project type: visual identity, display ads, and video guidelines for
the series.
Role: art direction.
Year: 2019-22.
Background: FT Channels is a multimedia partnership destination that
brings expert,
impactful and enriching multimedia content from the Financial
Times and its Partners. Topics range from energy, luxury to
banking and ESG.
Channels: FT Energy Source x Iberdrola, FT Big Deal x Baker McKenzie,
FT
Wealth x Coutts, FT Moral Money x Morgan Stanley, FT
Rethink x Lombard Odier, and FT Transact x UBS.
Deliverables: I was responsible for developing the visual identity and
video guidelines for each of the channels, as well as creating promotional campaigns including
social
media assets, print and digital ad banners.
See it live.





