Client: Financial Times X Cytiva.
Project type: branded content hub, data visualisation, and video.
Role: art direction, UI & UX design.
Web development: Abhi Markan.
Year: 2021.

Background: this project aims at showing — in the wake of the greatest public health crisis in recent memory — the role of the pharma and biopharma industry in the lives of populations globally which has taken on a growing importance as it fights to take on the Covid-19 pandemic.
Deliverables: the hub is packed with interactive and very intuitive infographics, videos and engaging imagery as well as key insights from leading experts.