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Meaningful pursuits

American Express

Client: Financial Times X American Express
Project type: sponsored multimedia series channel
Role: art direction, UX & UI design
Year: 2019

Background: this project aims to conjure the picture of a curious, thoughtful traveller/consumer who is always hungry for new experiences. The context is set in the future - again conjuring an idea of someone who plans and considers carefully how to spend their time and money. It has a sense of excitement without being overdone.
Deliverables: The final visual is a combination of several images which put together creates an imaginative, inspiring and aspiring landscape. Print adverts were developed for each topic and published on FT Weekend magazine. The existing website was also redesigned.

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Financial Times X Laurent-Perrier

Beyond the exceptional