Client. Financial Times X Laurent-Perrier
Key objective. Showcase the excellence of Champagne Grand Siècle. By
inviting consumers to explore the
meticulous craftsmanship behind this extraordinary champagne and providing guidance on the optimal
ways to enjoy it,
the campaign aims to enhance brand perception, engage the audience, and create a sense of luxury and
Target audience. HNWI, HTSI luxury & lifestyle readers, and
Approach. Research > brand experience > brand activation and roll
Deliverables. The tailor-made website features 10 diverse articles
various subjects such as recreating the perfect year, champagne composition, iconic bottle design,
and selecting the right glassware. Exclusive photography was commissioned to vividly illustrate the
articles. In addition, digital display ads, including MPUs, half pages, and leaderboards, were
designed to effectively promote the campaign.
Campaign duration. One month.