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The Best Way To Fly
Global Airlines
Project type: brand + visual design
Role: Creative Direction
Design agency: imlondon.co.uk
Year: 2022-2023 (ongoing)
Background.
Founded in 2021 by James Asquith, renowned travel personality and entrepreneur, it aspires to become the premium global airline of choice. Global Airlines is revolutionising the aviation industry as a disruptive and innovative brand. Their mission is to bring back the golden age of travel with a modern touch, offering luxurious and comfortable onboard experiences for every cabin.
Vision statement.
To be the desired choice amongst all airlines.
Brand values.
Premium, bold, personable, and glamourous.
Key objective.
To launch a standout new airline brand in the very crowded commercial aviation market.
Proposition statement.
A new golden age of travel.
Approach.
Insights > narrative > brand identity > brand roll out > ongoing marketing.
Deliverables.
Brand and visual identity / branded collateral / social media graphics / in-flight materials / promotional items / email marketing templates / In-flight Entertainment System.
MyDeco
Website Design
