Role
Creative direction · Experience design
Client
My Deco
Project type
Branding, web design, motion graphics
Year
2023
Context
My Deco is a family-run business with over 20 years’ experience in construction and project management for high-end residential properties. The brand required a contemporary identity and digital presence to reflect its craftsmanship, reliability, and positioning within the luxury renovation sector.
Objective
Create a digital experience that clearly communicates services, showcases completed projects, and builds trust with prospective clients — while establishing credibility and making enquiry and appointment booking effortless.
Approach
Purpose definition → audience profiling → site architecture & wireframes → visual system design → prototyping & testing → deployment.
Deliverables
Brand identity, responsive website, motion elements, and a modular content system designed to scale with the business while maintaining clarity, consistency, and a premium tone.
