Role
Creative direction
Client
Hamilton Court FX
Project type
Brand repositioning and identity rollout
Year
2023
Context
Hamilton Court FX, a global foreign exchange and treasury specialist, had recently completed a
full rebrand as part of its evolution within the Marex Group. The business required creative
direction to translate its new positioning into a cohesive, contemporary brand system across
identity, corporate communications, digital templates, and marketing collateral.
The challenge was to communicate a shift from boutique FX brokerage to modern, data-driven
financial partner — while retaining credibility, trust, and a strong sense of human connection.
Approach
Defined and led the rollout of a new visual language designed to humanise the brand without
compromising authority. Colour, energy, and clarity were introduced to balance the formality of
the financial sector with approachability, supported by disciplined hierarchy, typographic
precision, and repeatable structure.
The system was engineered to scale across print and digital touchpoints — from stationery, pitch
decks, and brochures to client-facing templates and marketing assets — ensuring consistency and
confidence at every point of interaction.
Deliverables
A fully implemented brand toolkit including stationery, presentation systems, brochures, digital
templates, and client communication assets — designed for rapid adoption and long-term
consistency across teams and regions.
Delivery team
Design — IM London
