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A New Identity

Advertising + Branding
Client: Hamilton Court FX
Project type: branding and promotion
Role: Freelance Creative Director @IM
Year: 2023

Client. IM X Hamilton Court FX

Background. The company offers customised foreign exchange solutions to a diverse range of clients across the globe. As part of their recent rebranding efforts, they sought assistance with three deliverables: revamping their corporate brochure, creating new digital flyers for social media, and redesigning their stationery materials.

Key objective. To successfully apply the new visual identity across multiple touchpoints.

Approach. Integrate the new visual language > design stationery and collateral > rollout.

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