This project features individuals who are challenging the
norms - 80, 90 and 100-year-olds who are not waiting to die
but living life to its fullest. The three series of the
campaign ran for three months each with a weekly episode
online and in the print version of FT Weekend magazine.
I worked on the concepts for the online hub, UX and UI
research, article pages, layouts for the printed adverts and
tailored images for social media. I also commissioned
world-class photographers in Australia, Italy, Japan,
Switzerland, UK and USA, created mood boards for each story
and art directed the photo shoots in Series I-II.