Role
Creative direction · Photography art direction
Client
Financial Times × Auriens
Project type
Content hub · Bespoke photography · Integrated advertising campaign
Series
Three series (editorial and branded content)
Context
A long-form branded series profiling individuals aged 80, 90, and 100 who actively challenge cultural
expectations of later life. The project unfolded across three chapters, each running for three months,
with weekly editorial releases online and in FT Weekend.
Featured profiles included Charles Eugster (masters athlete and record-breaking sprinter), Daphne
Selfe
(the world’s oldest professional fashion model), Sister Madonna Buder (Ironman triathlete and Catholic
nun),
and Sir Robin Knox-Johnston (the first person to sail solo, non-stop around the world), grounding the
series in lived experience, credibility, and human ambition rather than abstraction.
Approach
Defined a clear visual and editorial framework that balanced dignity, intimacy, and optimism. The
direction
prioritised authenticity and narrative restraint, allowing portraiture and long-form storytelling to
lead,
while the digital experience supported depth, rhythm, and continuity across episodes.
Deliverables
A responsive editorial hub; UX and UI research; article templates and layouts; print advertising
executions
for FT Weekend; and a suite of tailored visual assets for social distribution. The work also
included
commissioning and directing international photography across Australia, Italy, Japan, Switzerland, the
UK,
and the US, with on-set art direction for Series I–II.
A digital hub designed to foreground narrative, dignity, and character, introducing a multi-chapter series that challenges conventional perceptions of later life.
Portrait-led stories that balances intimacy and editorial restraint, allowing craft, time, and purpose to shape the visual rhythm across devices.
The mobile experience preserves tone and hierarchy, ensuring the story retains its emotional weight and editorial clarity at every scale.
