Client: Financial Times X Lombard Odier.
Project type: sponsored channel.
Role: art direction, design and motion graphics.
Year: 2018.

Background: Lombard Odier is a 200+ year old Swiss Private Bank. They are the sponsors of Rethink Channel. The channel includes videos focusing on sustainability, demographics, climate change, natural resources, the digital revolution and inequality. The overall visual for the promotional campaign represents the research for interconnected opportunities that can help us preserve wealth and invest in a more sustainable future.
Deliverables: elegant video animations were developed for each topic to go on leaderboards, half pages and MPUs, as well as print adverts for FT newspaper and tailored images for social media.