Client: Financial Times X Lombard Odier
Project type: sponsored channel
Role: art direction, design and motion graphics
Lombard Odier is a 200+ year old Swiss Private Bank. They are
the sponsors of
Rethink Channel. The channel includes videos focusing on sustainability,
demographics, climate change, natural resources, the digital
revolution and inequality.
The overall visual for the promotional campaign represents the
research for interconnected opportunities that can help us
preserve wealth and invest in a more sustainable future.
Elegant video animations were developed for each topic to go
on leaderboards, half pages and MPUs, as well as print adverts
for FT newspaper and tailored images for social media.