Client: GHD.
Project type: print + digital sale campaign.
Role: design, concepts.
Design agency: imlondon.co.uk.
Sector: hair styling tools and products.
Year: 2018.

Background: The GHD Sale happens around June-July every year for many GHD markets (Summer/Winter dependant on country). The sale creatives needed to sit holistically with the GHD brand image, but stand out in salons and digital to promote this period. The creative must feel like a premium brand despite the monetary discounting.