The BrandSuite+ on FT's How To Spend It is a microsite
showcasing predominantly video content from Saint Laurent, a
hugely successful modern brand with a clean and distinct
Targeted to male HTSI readers, the content project of 'The
Pride of Menswear' focuses on showcasing their new Menswear
collection. The microsite has three sections: The Pride of
Menswear (Anthony Vaccarello talks the rise of men’s fashion
and the psychology of men’s shopping), Conscious Consumption
(Responsible luxury in a postmodern world) and La Maison (How
To Wear FW18 Trends).
Each layout has a very essential and non-distracting layout
and navigation in an effort to captivate and encourage the
user to read, dwell on each section of the page and eventually
go to Saint Laurent's website to make an informed purchase.