Much wow coming…
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The pride of menswear

Saint Laurent

Client: Financial Times X Saint Laurent.
Project type: branded content.
Role: art direction, UX & UI design.
Year: 2019.

Background: the BrandSuite+ on FT's How To Spend It is a microsite showcasing predominantly video content from Saint Laurent, a hugely successful modern brand with a clean and distinct aesthetic.
Targeted to male HTSI readers, the content project of 'The Pride of Menswear' focuses on showcasing their new Menswear collection. The microsite has three sections: The Pride of Menswear (Anthony Vaccarello talks the rise of men’s fashion and the psychology of men’s shopping), Conscious Consumption (Responsible luxury in a postmodern world) and La Maison (How To Wear FW18 Trends).
Each layout has a very essential and non-distracting layout and navigation in an effort to captivate and encourage the user to read, dwell on each section of the page and eventually go to Saint Laurent's website to make an informed purchase.

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