Client: Financial Times X Brunello Cucinelli
Project type: branded content
Role: art direction, UX & UI design
Web development: Niv Suresh
Year: 2018

Background: the campaign for Italian luxury brand Brunello Cucinelli is built on a destination page with a specific URL hosting the client's own selected and relevant content to FT's exclusive audience. This project focuses on showcasing Cucinelli's 2018-19 A/W Suit Collection as well as their history and heritage. Visually engaging with small overlays of text in a scrolling parallax format, the environment complements the client's own brand identity.