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The Value of Knowledge

Advertising + Branding
Client: Financial Times X Credit Suisse
Project type: sponsored channel
Role: art direction, illustration
Year: 2018

Swiss bank Credit Suisse sponsors FT The Value of Knowledge Channel, a multimedia series on how to meet the world’s changing knowledge needs. It explores the skills, education and investment strategies that will prove critical to global sustainable growth.

Four main visuals were developed for the series, portraying a child, a tweener, a teenager and an adult person, surrounded by hi-tech screens acting as a metaphor for knowledge and new technologies which help with the task of educating young and older generations.

Elegant video animations were developed for each topic to go on leaderboards, half pages and MPUs, as well as print adverts for FT newspaper and tailored images for social media.

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