The project is an authoritative and prescriptive guide providing readers a review of the state of where we are, regarding energy use, state of the climate, the global economy. There are six chapters grouped by topics such as leadership, transport, investors, manufacturing consumption, energy producers and citizens as stakeholders.

The approach taken is an illustrative one. The consistent elements throughout the series are the green land (nature), the bright sky (future) and the overall colours (beige, white, green and blue) of the illustrative elements employed to create each one of the six visuals.

Digital animations were developed for each chapter to go on leaderboards, half pages and MPUs, as well as print adverts and social media posts.