Project type: brand identity + logo design + packaging

Role: creative direction

Country: United Kingdom

Design agency: imlondon.co.uk

Background: Replete is the preferred choice for health-conscious individuals, particularly women, seeking a nourishing and enjoyable drink. It provides a tasty, nutritious, and satisfying option that is conveniently ready for consumption after a workout or between meals.

Challenge: to establish a distinctive and cohesive brand identity for Replete in the competitive health and wellness market. The challenge lies in creating a brand that effectively communicates Replete’s unique value as a nutritious, convenient, and enjoyable drink, while standing out among numerous health-conscious beverage options.

Objective: to develop a unified brand experience that resonates with health-focused consumers. The goal was to ensure every touchpoint, whether print or digital, communicates Replete’s commitment to quality and convenience, solidifying its reputation as the ideal solution for post-workout recovery and balanced nutrition.

Approach: Insights > narrative > brand identity > brand roll out > website design > ongoing marketing > feedback and adaptation.

Deliverables: the project focused on developing a unique brand identity for Replete, which included a logo that combines the letter ‘R’ with a heart shape to symbolise care and health. The design featured subtle reflections for a modern, three-dimensional effect. Packaging was kept minimalistic, reflecting the values of convenience and quality while being environmentally friendly. The website aimed for usability and visual appeal to effectively communicate the brand’s principles. A vibrant visual style with animated content was also created to enhance brand visibility on social media platforms.