Client: J&K Property Holdings

Project type: branding and brand development

Role: creative direction and design

Country: United Kingdom

Background: a newly established London-based boutique agency, specialising in branding, marketing, and design, required a strong brand identity to establish itself in a highly competitive market. The agency works with a diverse client base, ranging from startups to multinational corporations, and possesses extensive experience across multiple sectors including property, hospitality, F&B, health, education, and finance.

Challenge: to develop a distinctive brand identity that clearly differentiates the agency from its competitors, effectively communicating its broad expertise and appealing to a wide range of clients. The challenge was to create a brand that resonated with both agile startups and large corporations seeking strategic brand solutions.

Objective: to create a cohesive design system, encompassing a logo and website, that authentically reflects the agency's core values: proactive action, a strong client focus, and strategic thinking. The objective was to position the agency as a reliable and innovative partner, delivering transformative brand solutions.

Approach: insights > narrative > brand identity > brand roll out > ongoing marketing.

Deliverables: comprehensive brand guidelines; bespoke logo design; stationery; a targeted launch advertising campaign; and a fully responsive and user-friendly website.