Role
Creative direction
Client
J&K Property Holdings
Project type
Brand identity · Identity system · Digital experience
Country
United Kingdom
Year
2024
Context
J&K is a newly launched London-based boutique agency operating across branding, marketing, and
interior-led design. The brief called for a complete identity system that could establish clarity,
credibility, and a strong foundation for growth across multiple sectors.
Challenge
Define a brand that feels premium without being exclusionary — flexible enough to scale across
touchpoints, while remaining coherent, distinctive, and immediately recognisable.
Objective
Develop a cohesive design system spanning logo, monogram, typography, and layout principles, and
deploy it through a responsive website and launch assets that communicate confidence, focus, and
contemporary craft.
Approach
Brand strategy and narrative → identity system → controlled rollout across print, motion, and
digital.
Deliverables
A cohesive brand system encompassing identity guidelines, typographic hierarchy, and visual language, translated into a responsive website, launch assets, and branded applications. The work was designed to scale across print, motion, and digital, ensuring consistency, clarity, and recognition across all touchpoints.
Animated logo sting introducing the J&K Property Holdings identity — a concise motion sequence designed to express confidence, precision, and a refined sense of arrival across digital and branded environments.
Primary identity system for J&K Property Holdings, designed to perform confidently across premium, digital, and physical environments.
Monogram pattern derived from the J&K identity, designed as a flexible brand texture for use across print, digital, and environmental applications.
Core stationery system showcasing the J&K Property Holdings identity across print materials, packaging, and branded assets — designed to communicate consistency, credibility, and contemporary craft.
Homepage hero and scroll interaction for J&K Property Holdings — a bold, immersive opening that transitions seamlessly into structured content, revealing messaging, imagery, and service pillars through a smooth, considered scroll designed to balance visual impact with clarity and usability.
A subtle, fluid motion piece designed to add depth and atmosphere to the J&K Property Holdings homepage. The animation uses sculptural light and slow movement to convey confidence, continuity, and a premium sensibility—enhancing the brand experience without competing with content.
Mobile-first website experience for J&K Property Holdings, translating the brand identity into a clear, confident digital interface focused on clarity, credibility, and conversion across touchpoints.
