Pumpuli sell their baby safety product
Magic Lock through Amazon as their sole market place. The marketing
objective was to maximise exposure of the brand through a new
website, drive traffic to the site to purchase and increase
profit margins through direct sales.
Usability-wise the focus was to enhance customer satisfaction
and loyalty by improving the usability, ease of use, and
pleasure provided in the interaction between the customer and
the product. Design-wise the approach was to adopt a clear
hierarchical navigational structure, simple icons to
understand the product and benefits, bespoke video and
photography throughout, corporate colours from the brand new
palette.


