Pumpuli sell their baby safety product Magic Lock through Amazon as their sole market place. The marketing objective was to maximise exposure of the brand through a new website, drive traffic to the site to purchase and increase profit margins through direct sales.

Usability-wise the focus was to enhance customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product. Design-wise the approach was to adopt a clear hierarchical navigational structure, simple icons to understand the product and benefits, bespoke video and photography throughout, corporate colours from the brand new palette.