Project type:
brand + visual identity
Role:
freelance creative direction
Design agency:
IM London
Country: United Kingdom
Background:
Global Airlines aspires to become the premium global
airline of choice by revolutionising the aviation
industry, as a disruptive and innovative brand. Their
mission is to bring back the golden age of travel with a
modern touch, offering luxurious and comfortable onboard
experiences for every cabin.
Challenge:
to create and launch a distinctive new airline brand,
Global Airlines, in the highly competitive commercial
aviation market. The challenge is to position the brand as
a premium and innovative choice that resonates with modern
travelers while evoking the elegance and luxury of the
golden age of travel.
Objective:
develop a cohesive brand and visual identity for Global
Airlines that communicates its unique value proposition:
combining classic luxury with modern innovation. The brand
should stand out in the market, attracting discerning
travelers and establishing Global Airlines as the airline
of choice for premium travel experiences.
Approach:
insights > narrative > brand identity > brand
roll out > ongoing marketing.
Deliverables:
brand, verbal, and visual identity / Marketing collateral
/ Merchandise / Launch ad campaign / IFE / Crew uniform
components.
Concept for logo sting
Concepts for livery design
Preliminary version of brand guidelines
Concepts for full stationery system
Concepts for electronic boarding passes
Concepts for loyalty cards
Concept for In-Flight Entertainment System
Concept for advertising campaign
Concept for advertising campaign
Concept for monogram pattern
Concepts for lifetime ticket
Proposed design for scarf accessory, showcasing a meticulously crafted silhouette of a propeller, an emblem of the vintage aircraft that once graced the skies and propelled dreams to new heights. Additionally, the design incorporates a concealed Morse code message, adding an extra layer of sophistication and an element of discovery.
