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Meaningful travel

American Express

Client: Financial Times X American Express
Project type: branded content
Role: art direction
Motion Graphics: Alexander Kozlowski
Year: 2018

Background: discovering remarkable places and pursuits in fields from travel to food and art. From sky-high dining to heart-stopping heli-skiing, eight writers reveal through videos, little-known facts on their destination and explain why it matters to them.

Deliverables: the final visual is a combination of three images which put together creates an imaginative, inspiring and aspiring landscape. Elegant video animations were developed for each topic to go on leaderboards, half pages and MPUs, as well as print adverts for FT and FT Weekend magazine.

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