Client: Financial Times X Zenith.
Project type: branded content, digital display ads & social
media.
Role: art direction, UX & UI design.
Project title: A forgotten treasure.
Web development: Niv Suresh.
Cartoonist: Cosey.
Year: 2019.
Key objective: reignite excitement and create a renewed interest in
Zenith's iconic watch,
'El Primero' (1969), on its 50th anniversary. The aim is to position 'El Primero' as not just a
historic timepiece
but as a symbol of timeless innovation and craftsmanship.
Challenge: strike a balance between celebrating the watch's heritage
and
showcasing its contemporary relevance.
Target audience: HNWI, HTSI luxury & lifestyle readers, and watch
enthusiasts worldwide.
Approach: research > brand experience > brand activation and roll
out.
Deliverables: the main deliverable for this project was a
responsive bespoke
one-page scroller website which included scroll-to-view
animations and cinematic transitions from and based on the
original print artworks from the artist. A social media and
advertising campaign were also devised to promote this project
from the launch and throughout.
![Zenith A Forgotten Treasure — Campaign Mind Map](img/projects/zenith-02/zenith_mind-map.webp)
![Zenith A Forgotten Treasure — Website Homepage](img/projects/zenith-02/zenith_1.webp)
![Zenith A Forgotten Treasure — Website 1969](img/projects/zenith-02/zenith_2.webp)
![Zenith A Forgotten Treasure — Website The Movement](img/projects/zenith-02/zenith_3.webp)
![Zenith A Forgotten Treasure — Website From Mechanical to Quartz](img/projects/zenith-02/zenith_4.webp)
![Zenith A Forgotten Treasure — Website 1971](img/projects/zenith-02/zenith_5.webp)
![Single Image](img/projects/zenith-02/zenith_7.webp)
![Single Image](img/projects/zenith-02/zenith_8.gif)
![Single Image](img/projects/zenith-02/zenith_9.gif)
![Zenith A Forgotten Treasure — Website El Primero](img/projects/zenith-02/zenith_10.gif)
![Zenith A Forgotten Treasure — Website Socials on Mobile](img/projects/zenith-02/zenith_11.webp)
![Zenith A Forgotten Treasure — Print Advert](img/projects/zenith-02/zenith_12.webp)