The online, social and print campaign is centred around the
50th anniversary of Zenith's iconic watch 'El Primero' (1969).
In order to create something unique and unexpected for this
luxury brand we partnered with Cosey, the celebrated Swiss
comic book author, to create a scrollable digital comic strip
that would tell the story of the destiny of the world’s first
integrated and most accurate automatic chronograph
The main deliverable for this project was a responsive bespoke
one-page scroller website which included scroll-to-view
animations and cinematic transitions from and based on the
original print artworks from the artist. A social media and
advertising campaign were also devised to promote this project
from the launch and throughout.
See it live.










