The 'Perfection: how family businesses create success' campaign x Patek Philippe, ran for one week each. The main task was to tell a compelling and engaging story about the client's heritage and savoir-faire, with the help of rich content from videos and images. Each layout has its own personality and does not follow FT or the client's brand guidelines in an effort to captivate and encourage the user to read, dwell on each web page and eventually take action.