Project title: Pragma
Project type: 3D shoes concept
Tools: Blender 3D, After Effects, and hand-drawn sketches
Role: art direction and 3D design
Country: United Kingdom
Background: The 'Pragma' shoes are designed for modern men who value
both
elegance and comfort. Inspired by a balance between sporty functionality and chic style,
the shoes would feature materials that are not only sustainable but also thoughtfully integrated
into the
design to enhance both aesthetic appeal and performance.
In philosophy, particularly in the context of love, “pragma” refers to a practical, long-term form
of love that develops
over time, often based on shared goals and commitments.
Crafted from premium leather and high-quality
rubber, with recycled steel for the logo, these shoes prioritise style and comfort. The collection
incorporates
Piñatex™, a sustainable and cruelty-free alternative to leather, along with GOTS-certified Organic
Cotton for
responsible manufacturing. Additional materials include FRUMAT™ Apple Skin, made from waste produced
by the apple
juice industry, Eco Microfibre (Vegan Leather), Cork, Coir (a mix of coconut husk and natural
latex), and Natural
Rubber, all reinforcing the commitment to eco-friendly design.
Whether paired with casual jeans, sophisticated trousers, or elegant attire, the Pragma shoes are
perfect for any o
ccasion, embodying a balance of sporty chic and refined fashion.
Experience the future of footwear with the Pragma Shoes Concept—where elegance meets eco-conscious
design.
Animated Product Reveal
A striking mix of contrasts and warmth—white, blue, red, and light brown for those who balance boldness with subtle elegance
Pure, bold, and effortlessly clean. Total white—because simplicity speaks volumes.
Timeless sophistication in every step. Total black, the ultimate classic redefined.
Bold meets earthy with a pop of passion—red, brown, and black for those who blend warmth and confidence.
A perfect blend of vibrancy and earth tones—yellow, brown camel, and black for a look that’s grounded yet bold.
