Client: NetJets.
Project type: welcome kits.
Role: art direction.
Designers: Derek Smith & Roli Deep.
Year: 2014.

Background: redesigned new global welcome kits for US/EU/Chinese Owners. The final product comprises a sleeve made of charcoal grey Peltouch material which contains two trays with the Owner's guide and two photo-etched steel cards with rounded corners (front and back and of .75mm thick).
A new “Winglet” icon was designed to differentiate between Owners and Prospects communication. Owners also receive a separate branded box with the model to scale of the aircraft they have purchased.