Role
Art Direction · Design
Client
NetJets
Project type
Print · Online Invitations · Package Design
Background
An invitation-only programme of cultural, sporting and lifestyle events curated exclusively for
NetJets owners — designed to deliver rare access, intimate encounters and unforgettable experiences
across the world’s most prestigious stages.
I led the art direction and design of a premium invitation system for this programme, spanning printed
invitations, bespoke packaging, and a coordinated digital communication flow.
The printed invitations were produced front and back using a combination of premium finishing
techniques including foiling, engraving, matte and UV coatings, and duplexed 1080 gsm GF Smith
cardstock. A total of 1,500 invitations were produced and housed in a light grey suede box with
magnetic closure, designed as a keepsake object reflecting the brand’s luxury positioning.
The digital journey was carefully structured to mirror the physical experience. E-invites were sent to
NetJets Owners and high-value prospects, followed by a confirmation email detailing venue,
hospitality, and security information. Post-event, guests received a thank-you email linking to a
private photo and video gallery, extending the brand experience beyond the event itself.
Delivery team
Production — NetJets Events & Marketing Team
Invitation suite for an exclusive NetJets owner experience with Novak Djokovic — combining premium materials, bold typographic hierarchy and tactile packaging.
Front-row access to Formula 1’s most iconic race, hosted from a private Monte Carlo terrace overlooking the circuit.
Art Basel invitation design for NetJets owners, created in the context of the brand’s collaboration with Timorous Beasties — who reimagined the tail of a Challenger 350 jet with a bespoke moth design, extending the visual language across both aircraft livery and event experience.
A private gastronomic journey with Britain’s leading chef at one of the UK’s most historic estates — featuring bespoke hand-lettered typography by a professional calligrapher.
An intimate live performance hosted exclusively for NetJets owners at The Arts Club, Mayfair.
A bespoke invitation for an exclusive tennis experience with Novak Djokovic in Monte Carlo — featuring letterforms textured to echo the clay court surface of the Monte Carlo Country Club, with the reverse side using tennis ball tracking to create dynamic yellow motion lines.
