Project type: brand identity + logo design + packaging
Role: creative direction and design
Country: United Kingdom
Design agency: imlondon.co.uk

Background. Replete is the preferred choice for health-conscious individuals, particularly women, seeking a nourishing and enjoyable drink. It provides a tasty, nutritious, and satisfying option that is conveniently ready for consumption after a workout or between meals.

Key objective. To develop a unified brand experience that resonates with health-focused consumers. The goal was to ensure every touchpoint, whether print or digital, communicates Replete’s commitment to quality and convenience, solidifying its reputation as the ideal solution for post-workout recovery and balanced nutrition.

Approach. Insights > narrative > brand identity > brand roll out > website design > ongoing marketing > feedback and adaptation.

Deliverables. The project involved crafting a distinctive brand identity for Replete, including a logo that features both a word mark and a logo mark. The logo mark incorporates a special design element where the letter ‘R’ is intricately connected to a heart shape, conveying a sense of care, health, and dynamism. To enhance the logo’s modern and dynamic qualities, subtle reflections were strategically added, creating a three-dimensional effect and giving the impression of light delicately interacting with the design.

In terms of packaging, the intent was to adopt a minimalistic approach, emphasising simplicity and efficiency while aligning with Replete’s values of convenience and quality. This minimal packaging design ensures that the product is both aesthetically pleasing and environmentally conscious.

For the website, the design focused on usability, aesthetics, and effectively conveying the brand’s principles. The goal was to create a user-friendly and visually appealing online presence that reinforces Replete’s dedication to quality and convenience.

Additionally, a flexible visual language, including vibrant colours and animated content, was created to enhance brand visibility and connect with audiences across various social media platforms.