Project type: brand + visual identity.
Role: creative direction and design.
Design agency: imlondon.co.uk.
Country: United Kingdom.
Year: 2023-Present.
Background: Global Airlines aspires to become the premium global
airline of choice by revolutionising the aviation
industry, as a disruptive and innovative brand. Their
mission is to bring back the golden age of travel with a
modern touch, offering luxurious and comfortable onboard
experiences for every cabin.
Key objective: to launch a standout new airline brand in the very
crowded commercial aviation market.
Approach: insights > narrative > brand identity > brand roll out
> ongoing marketing.
Deliverables: brand, verbal, and visual identity / Marketing
collateral / Merchandise / Launch
ad campaign / IFE / Crew uniform components.
The scarf, a component of the crew uniform, showcases a meticulously crafted silhouette of a propeller, an emblem of the vintage aircraft that once graced the skies and propelled dreams to new heights. Additionally, the design incorporates a concealed Morse code message, adding an extra layer of sophistication and an element of discovery.
